Eesti Turism

Overview

Visitors
Compare to
Accommodated guests · 2026 June
395,333
▲ 1.2% vs a year ago
Low seasonPeak season
Allikas: Statistikaamet, tabel TU131.PX
Nights spent · 2026 June
718,385
▲ 1.9% vs a year ago
Last 12 months
Allikas: Statistikaamet, tabel TU131.PX

Pärnu city saw modest growth in June 2026, with guests accommodated up 0.9% year on year to 39.4 th, while nights spent actually fell 1.6% to 76.9 th. Foreign visitors slightly outnumbered domestic ones, at 23.0 th versus 16.4 th, reflecting the city's continued draw for international beach tourism. Average length of stay contracted 2.4% to 1.95 nights, suggesting shorter individual visits despite the small rise in guest numbers. Pärnu city accounted for a notable 10.0% share of Estonia's total guest count this period. The year-to-date total tells a similarly measured story: cumulative guests for January through June 2026 reached 182.3 th, up 1.7% on the same months last year, a pace broadly consistent with June's own modest gain. Together these figures point to a city holding steady rather than surging, with shorter average stays offsetting a slightly larger number of overall visitors both in the latest month and across the first half of 2026.

AI-written summary based on Statistikaamet's latest data (June 2026) — not an official Statistikaamet product.
Estonian residents · 44% (173,686)Foreign visitors · 56% (221,647)
Allikas: Statistikaamet, tabel TU131.PX
Most visited county
Harju county
▲ 2.8% vs a year ago
Average nights per guest
1.82
▲ 0.7% vs a year ago
Allikas: Statistikaamet, tabel TU131.PX

Operator view

Statistikaamet's data on regional occupancy, pricing, and visitors — compare your county or city against the Estonian average.

Guests

Estonia — by year (2020–2026 June)

Indicator2020202120222023202420252024 June2025 June2026 June
Accommodated in Estonia2.0M2.1M3.3M3.4M3.6M3.7M384.3k390.6k395.3k
— change (YoY)▼ 48.0%▲ 8.4%▲ 52.1%▲ 5.3%▲ 5.4%▲ 2.3%▲ 14.0%▲ 1.7%▲ 1.2%
Cumulative (Jan–Jun)1.6M1.6M1.7M
— change (YoY)▲ 4.8%▲ 2.0%▲ 4.1%
Accommodation establishments9378899449389339151.2k1.2k1.2k
Rooms19.3k19.8k21.1k21.0k21.1k22.1k24.0k24.9k24.8k
Occupancy24.8%29.0%42.3%45.0%46.6%45.7%53.0%52.0%54.0%
ARR30.75 €32.58 €41.50 €46.08 €46.67 €49.67 €48.00 €56.00 €54.00 €
— change (YoY)▼ 20.5%▲ 6.0%▲ 27.4%▲ 11.0%▲ 1.3%▲ 6.4%▲ 2.1%▲ 16.7%▼ 3.6%
RevPAR*7.64 €9.45 €17.57 €20.74 €21.74 €22.68 €25.44 €29.12 €29.16 €
— change (YoY)▼ 57.8%▲ 23.7%▲ 85.9%▲ 18.0%▲ 4.8%▲ 4.3%▲ 12.8%▲ 14.5%▲ 0.1%
* partial year · RevPAR = average nightly rate × occupancy (a calculated figure, not a direct Statistikaamet data field) · Origin countries are ranked by yearly nights spent
Allikas: Statistikaamet, tabelid TU131.PX, TU122.PX

Pärnu (city) vs. Estonia — by year (2020–2026 June)

Guests accommodated in Estonia and Pärnu (city)'s share
201720182019202020212022202320242025202609500001900000285000038000000%4%8%12%16%
  • Estonia total
  • Pärnu (city) share, %
Pärnu (city): occupancy, average nightly rate and RevPAR
20172018201920202021202220232024202520260%15%30%45%60%0€15€30€45€60€
  • Occupancy, %
  • Average nightly rate, €
  • RevPAR, €
Indicator2020202120222023202420252024 June2025 June2026 June
Accommodated: Pärnu (city)261.1k248.5k364.7k359.1k388.7k405.7k38.9k39.0k39.4k
— change (YoY)▼ 32.6%▼ 4.8%▲ 46.8%▼ 1.5%▲ 8.2%▲ 4.4%▲ 2.8%▲ 0.5%▲ 0.9%
Cumulative (Jan–Jun)174.0k179.2k182.3k
— change (YoY)▲ 7.6%▲ 3.0%▲ 1.7%
Pärnu (city) share of Estonia13.2%11.6%11.2%10.5%10.8%11.0%10.1%10.0%10.0%
Accommodation establishments555457586158777783
Rooms2.0k2.0k2.0k2.0k2.0k2.1k2.2k2.2k2.2k
Occupancy34.0%32.2%51.1%53.3%52.9%50.3%61.0%58.0%61.0%
ARR32.08 €35.42 €39.17 €44.25 €46.42 €46.25 €55.00 €56.00 €58.00 €
— change (YoY)▼ 6.1%▲ 10.4%▲ 10.6%▲ 13.0%▲ 4.9%▼ 0.4%▲ 1.9%▲ 1.8%▲ 3.6%
RevPAR*10.91 €11.39 €20.01 €23.56 €24.56 €23.24 €33.55 €32.48 €35.38 €
— change (YoY)▼ 43.3%▲ 4.4%▲ 75.6%▲ 17.8%▲ 4.2%▼ 5.4%▲ 1.9%▼ 3.2%▲ 8.9%
Top 1 country of originFinland(29.3k)Latvia(20.6k)Finland(67.1k)Finland(75.4k)Finland(78.0k)Latvia(75.2k)Finland(13.6k)Finland(12.6k)Finland(12.0k)
Top 2 country of originLatvia(15.9k)Finland(14.6k)Latvia(43.7k)Latvia(36.6k)Latvia(72.5k)Finland(72.3k)Latvia(4.2k)Latvia(4.9k)Latvia(5.9k)
Top 3 country of originLithuania(4.0k)Lithuania(1.8k)Lithuania(3.4k)Lithuania(4.0k)Lithuania(4.9k)Germany(4.4k)Germany(683)Germany(813)Germany(807)
Top 4 country of originSweden(1.5k)Sweden(1.5k)Germany(2.8k)Germany(3.0k)Sweden(4.1k)Lithuania(4.2k)Lithuania(582)Lithuania(647)Lithuania(801)
Top 5 country of originGermany(1.5k)Germany(1.3k)Sweden(2.1k)Sweden(2.9k)Germany(3.8k)Sweden(2.2k)Poland(336)United States(193)Sweden(440)
* partial year · RevPAR = average nightly rate × occupancy (a calculated figure, not a direct Statistikaamet data field) · Origin countries are ranked by yearly nights spent
Allikas: Statistikaamet, tabelid TU131.PX, TU122.PX

Estonia — 2026 June vs 2025 June

Guests accommodated395.3k▲ 1.2%
Accommodation establishments1.2k
Rooms24.8k
Occupancy54.0%
ARR54.00 €▼ 3.6%
RevPAR*29.16 €▲ 0.1%
Allikas: Statistikaamet, tabelid TU131.PX, TU122.PX

Pärnu (city) — 2026 June vs 2025 June

Guests accommodated39.4k▲ 0.9%
Accommodation establishments83
Rooms2.2k
Occupancy61.0%
ARR58.00 €▲ 3.6%
RevPAR*35.38 €▲ 8.9%
Allikas: Statistikaamet, tabelid TU131.PX, TU122.PX

Top 5 foreign visitor origin countries — Pärnu (city) (last 12 months)

Latvia
87,261 guests
Finland
70,181 guests
Lithuania
4,821 guests
Germany
4,614 guests
Sweden
3,963 guests
Allikas: Statistikaamet, tabel TU131.PX

Map & seasonality

Visitors
Most nights spent
Harju county
7,447,803 nights
Allikas: Statistikaamet, tabel TU131.PX

Over the past 24 months, Harju county recorded the highest number of nights spent nationwide, totalling 7.4 million, underlining its dominance in Estonia's accommodation statistics. Among foreign visitors, Finland was the leading country of origin over the last 12 months, contributing 671.0 th guests. The latest monthly snapshot, June 2026, shows a near-even split with 173.7 th domestic guests against 221.6 th foreign guests, foreign visitors holding a modest edge. Together these figures highlight Harju's consistent lead in overall visitor volume, while Finland continues to anchor Estonia's inbound foreign tourism market.

AI-written summary based on Statistikaamet's latest data (June 2026) — not an official Statistikaamet product.

Nights spent by county (last 24 months combined)

Harju county: 7,447,803 nightsHiiu county: 99,481 nightsIda-Viru county: 754,733 nightsJärva county: 86,831 nightsJõgeva county: 72,921 nightsLääne county: 361,443 nightsLääne-Viru county: 382,453 nightsPärnu county: 1,695,249 nightsPõlva county: 73,306 nightsRapla county: 83,665 nightsSaare county: 591,907 nightsTartu county: 1,003,268 nightsValga county: 433,775 nightsViljandi county: 171,870 nightsVõru county: 278,541 nights
Hover over a county, click to select
Boundaries: Estonian Land Board, as of 01.09.2018
Harju county
7,447,803 nights
Pärnu county
1,695,249 nights
Tartu county
1,003,268 nights
Ida-Viru county
754,733 nights
Saare county
591,907 nights
Valga county
433,775 nights
Lääne-Viru county
382,453 nights
Lääne county
361,443 nights
Allikas: Statistikaamet, tabel TU131.PX

Top countries of origin (last 12 months)

Finland
670,999 guests
Latvia
288,814 guests
Germany
132,229 guests
Lithuania
87,453 guests
United Kingdom
84,389 guests
United States
66,753 guests
Poland
58,090 guests
Sweden
57,683 guests
Italy
43,041 guests
Spain
40,697 guests
France
38,964 guests
Netherlands
26,136 guests
Norway
25,210 guests
Russia
15,656 guests
Denmark
15,519 guests
Turkey
10,808 guests
Allikas: Statistikaamet, tabel TU131.PX

Estonian residents vs. foreign visitors (last 24 months)

2024 July2024 October2025 January2025 April2025 June2025 September2025 December2026 March2026 June070000140000210000280000
  • Estonian residents
  • Foreign visitors
Allikas: Statistikaamet, tabel TU131.PX

Seasonality: guests accommodated by month and year

2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
2026
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Low seasonPeak season(12,884–523,645)
Allikas: Statistikaamet, tabel TU131.PX

Purpose & duration

Visitors
Main purpose of travel
Holiday trip
58% of all nights over this window
Allikas: Statistikaamet, tabel TU133.PX

Over the last 24 months, leisure travel clearly dominated, accounting for 58% of all nights spent, showing that most stays in Estonia are tied to holidays rather than business or other purposes. In the first quarter of 2026, the most common trip length was 1 to 3 nights, chosen for 590.8 th trips combining both domestic and foreign travel. This points to short getaways remaining the prevailing travel pattern, while the strong leisure share confirms that Estonia's accommodation sector is used predominantly for recreational purposes rather than professional or other types of travel.

AI-written summary based on Statistikaamet's latest data (June 2026) — not an official Statistikaamet product.

Nights spent by purpose of travel (last 24 months)

2024 July2024 October2025 January2025 April2025 July2025 October2026 January2026 June03000006000009000001200000
  • Holiday trip
  • Business trip
  • Participation in conference, training
  • Other business trip
  • Other trip
Allikas: Statistikaamet, tabel TU133.PX

Trip duration, domestic vs. foreign (2026 Q1)

1 to 3 nights4 to 7 nightsOver 7 nights0150300450600
  • Domestic trips
  • Foreign trips
Allikas: Statistikaamet, tabel TU54.PX

Capacity

Total beds
61,123
▲ 9.9x more than in 1992
Allikas: Statistikaamet, tabel TU11.PX

Estonia had 61.1 th beds available in 2025, a 9.9x increase compared with 1992, reflecting decades of steady growth in accommodation supply. Yet the bed occupancy rate stood at just 35.0% in 2025, showing that a large share of this capacity goes unused for most of the year. The gap between the scale of supply and actual usage suggests the sector has expanded faster than guest demand has grown, leaving accommodation providers with considerable room to absorb future increases in visitor numbers without needing to add further capacity.

AI-written summary based on Statistikaamet's latest data (June 2026) — not an official Statistikaamet product.

Beds by region (2025)

Northern EstoniaWestern EstoniaSouthern EstoniaCentral EstoniaNortheastern Estonia06000120001800024000
Allikas: Statistikaamet, tabel TU11.PX

Number of beds, Estonia total (since 1992)

20112013201520172019202120232025020000400006000080000
Allikas: Statistikaamet, tabel TU11.PX

Bed occupancy, Estonia total (since 2004)

201120132015201720192021202320250%10%20%30%40%
Allikas: Statistikaamet, tabel TU110.PX

Travel expenses

Cost type
Average cost per trip · 2025
163 €
▼ 11.9% vs 2024
Allikas: Statistikaamet, tabel TU552.px

In 2025, the average domestic trip cost €163, down 11.9% from the previous year, marking a notable drop in traveller spending. Accommodation remained the largest expense category, averaging €49 per trip and accounting for a significant share of total costs. This decline suggests domestic travellers were more cost-conscious or opted for cheaper trip formats during the year, even as accommodation continued to dominate the spending breakdown. Such a shift matters for the sector, since lower average spend per trip directly affects revenues for accommodation and travel-related businesses across the country.

AI-written summary based on Statistikaamet's latest data (June 2026) — not an official Statistikaamet product.

Domestic trip spending by purpose (euros, last 8 quarters)

2024 Q22024 Q32024 Q42025 Q12025 Q22025 Q32025 Q42026 Q10200400600800
  • Professional, business
  • Holidays, leisure and recreation
  • Visits to friends and relatives
  • Other
Allikas: Statistikaamet, tabel TU56.PX

Spending breakdown by category (2025)

Accommodation
49
Food & drink
48
Transport
41
Other (entertainment, shopping, services)
25
Allikas: Statistikaamet, tabel TU552.px