Regions

Pärnu County

Pärnu County compared with Estonia. Every figure comes from the same source and period.

Comparison

Pärnu and Estonia side by side

Latest month, last 12 months and accommodation indicators. Changes are against a year earlier.

Key figures for the regions side by side
Indicator	Pärnu	Estonia
Latest month · August 2026
Accommodated guests	65,010Up +3.8%	481,646Up +4.9%
Nights spent	109,957Up +1.6%	873,626Up +6.4%
Share of foreign guests	44.1%	53.9%
Nights per guest	1.69	1.81
Last 12 months · to August 2026
Accommodated guests	467,577Up +1.5%	3,796,708Up +4.3%
Nights spent	837,427Down −0.4%	6,951,154Up +4.6%
Share of foreign guests	46.5%	53.4%
Share of Estonia's guests	12.3%	100%
Summer share (Jun–Aug), 2025	40%	37%
Accommodation · August 2026
Room occupancy	54%Up +3.0 pp	58%Up +2.0 pp
Bed-place occupancy	43%Down ±0.0 pp	46%Up +2.0 pp
Average cost of a guest night	€55Up +10.0%	€51Down −1.9%
Establishments	173	1,233
Bed places	8,296	60,726

Change: monthly and 12-month figures vs a year earlier; occupancy in percentage points.

Trends

How the region has developed

The index compares the rolling 12-month total with 2019, so regions of different sizes are comparable.

Guests compared with 2019 (2019 = 100)

Rolling 12-month total, index

Pärnu County
Estonia

Source: Statistics Estonia, TU131 · index: 12-month total / 2019 total × 100

Room occupancy by month

Last 36 months

Pärnu County
Estonia

Source: Statistics Estonia, TU122

Markets & purpose

Where guests come from, and why

Each market's share of the region's foreign guests, and nights by purpose of trip.

Share of foreign markets

Share of the region's foreign guests · Sep 2025 – Aug 2026

CountryPärnuEstonia

Latvia46.5%14.3%

Finland32.7%33.8%

Sweden3.1%2.9%

Lithuania2.9%4.2%

Germany2.8%6.5%

Poland1.1%3.1%

United Kingdom1.1%4.3%

Ukraine1.0%1.5%

Source: Statistics Estonia, TU131 · Statistics Estonia may suppress small values

Purpose of trip

Nights spent over the last 12 months

Pärnu County

Statistics Estonia has withheld some data for this period for confidentiality, so the split cannot be calculated reliably.

Estonia

Holiday69.8%

Conference, seminar2.5%

Other business18.9%

Other8.9%

Source: Statistics Estonia, TU133 · data from 2019

By year

Pärnu County by year

Annual totals. The current year is marked separately and its change is calculated against the same months a year earlier.

Pärnu County· since 2010

Pärnu County by year
Year	Guests	Change	Nights	Foreign guests	Nights / guest	Room occupancy	Price per night
2026 (January–August 2026)	334,458	+0.5%	595,518	46.4%	1.78	42.5%	€46.63
2025	466,047	−0.9%	846,381	47.0%	1.82	40.9%	€44.17
2024	470,481	+10.9%	866,211	43.9%	1.84	43.2%	€43.25
2023	424,264	−2.5%	840,367	42.5%	1.98	43.0%	€41.75
2022	434,969	+31.9%	831,101	38.0%	1.91	40.9%	€36.92
2021	329,655	+7.4%	587,108	16.9%	1.78	25.7%	€32.08
2020	306,997	−31.3%	576,647	26.5%	1.88	27.4%	€30.08
2019	446,960	+6.4%	924,557	49.3%	2.07	45.5%	€32.25
2018	419,914	+1.9%	874,036	48.9%	2.08	44.1%	€31.42
2017	412,267	+6.3%	860,742	49.6%	2.09	44.3%	€30.83
2016	387,672	+11.6%	855,368	49.9%	2.21	44.3%	€30.33
2015	347,239	+3.5%	775,348	50.6%	2.23	43.5%	€29.42
2014	335,421	+13.6%	767,055	50.9%	2.29	41.9%	€28.50
2013	295,190	+5.6%	730,707	52.2%	2.48	41.6%	€27.75
2012	279,667	+1.8%	710,423	53.1%	2.54	42.8%	€26.00
2011	274,770	+6.6%	703,420	55.0%	2.56	42.6%	€24.50
2010	257,719	+11.6%	682,413	57.0%	2.65	44.3%	€23.33

The row in italics is the current, incomplete year. Occupancy and price are simple averages of the months.

Source: Statistics Estonia, TU131, TU122

All regions

All counties and cities

Last 12 months. Sort by clicking a column header; choose a region by clicking its name.

All counties and cities

3,796,708	+4.3%	6,951,154	53.4%	1.83	45.8%	€49.25
2,037,348	+7.0%	3,917,006	73.1%	1.92	58.5%	€52
1,899,223	+7.7%	3,672,497	76.0%	1.93	61.8%	€52.42
467,577	+1.5%	837,427	46.5%	1.79	41.3%	€44.92
405,391	+1.4%	741,815	51.3%	1.83	50.1%	€47
309,843	+5.1%	524,328	42.6%	1.69	46.4%	€48.25
288,536	+5.7%	488,618	44.1%	1.69	55.8%	€48.17
211,449	+2.5%	374,496	15.3%	1.77	42.3%	€46.17
180,222	+2.6%	306,764	31.2%	1.70	31.5%	€47.92
127,099	+2.8%	216,315	17.7%	1.70	27.4%	€46.08
116,451	−2.5%	188,542	19.6%	1.62	31.8%	€52.58
115,348	+0.1%	179,869	21.2%	1.56	34.6%	€42.83
78,029	+1.4%	138,368	14.2%	1.77	29.4%	€45.33
50,512	+0.8%	80,980	16.0%	1.60	20.8%	€44.67
25,482	−9.4%	45,420	12.6%	1.78	19.5%	€47.25
23,155	−16.0%	37,365	11.4%	1.61	16.7%	€41.42
20,429	−2.6%	32,488	11.0%	1.59	15.8%	€39.17
18,345	−6.3%	32,896	12.2%	1.79	14.8%	€36.75
15,419	−6.0%	38,890	13.4%	2.52	24.1%	€24.83

Source: Statistics Estonia, TU131, TU122 · rolling 12-month total or average

Data availability

What data exists for Pärnu County

Statistics Estonia publishes some data by county and city, and some for Estonia as a whole only.

Accommodated guests and nightsTU131Monthly data since 2005, by country of residence.
Establishments and occupancyTU122Monthly data since 2002, including price per night.
Purpose of tripTU133Monthly data since 2019.
Long-run capacity (since 1992)TU11Published only for Estonia and its macro-regions, not by county.
Residents' travelTU51, TU54, TU56, TU63, TU551, TU552, TU661A sample survey published only for Estonia as a whole.
Accommodation-sector economicsEM001, TU410, PA113Business and wage statistics are published only for Estonia as a whole.