Overview
Saare county's June 2026 was mixed, with guests accommodated down 3.3% year on year to 22.3 th and nights spent falling a similar 4.0% to 37.2 th. Domestic guests led at 13.8 th, well ahead of 8.6 th foreign visitors, showing the island retains strong appeal for both segments. Average length of stay dipped slightly, down 0.8% to 1.67 nights. Saare accounted for a healthy 5.6% share of Estonia's total guest count this period, among the larger shares outside the mainland's main hubs. Despite the monthly softness, the year-to-date trend remains positive: cumulative guests for January through June 2026 reached 67.6 th, up 1.9% on the same months last year. This contrast between a slightly weaker June and a still-growing half-year total suggests that stronger performance earlier in 2026 has kept Saare's overall tourism trajectory on an upward path, even as the most recent month cooled somewhat compared with last year's figures.
Operator view
Statistikaamet's data on regional occupancy, pricing, and visitors — compare your county or city against the Estonian average.
Estonia — by year (2020–2026 June)
| Indicator | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2024 June | 2025 June | 2026 June |
|---|---|---|---|---|---|---|---|---|---|
| Accommodated in Estonia | 2.0M | 2.1M | 3.3M | 3.4M | 3.6M | 3.7M | 384.3k | 390.6k | 395.3k |
| — change (YoY) | ▼ 48.0% | ▲ 8.4% | ▲ 52.1% | ▲ 5.3% | ▲ 5.4% | ▲ 2.3% | ▲ 14.0% | ▲ 1.7% | ▲ 1.2% |
| Cumulative (Jan–Jun) | — | — | — | — | — | — | 1.6M | 1.6M | 1.7M |
| — change (YoY) | — | — | — | — | — | — | ▲ 4.8% | ▲ 2.0% | ▲ 4.1% |
| Accommodation establishments | 937 | 889 | 944 | 938 | 933 | 915 | 1.2k | 1.2k | 1.2k |
| Rooms | 19.3k | 19.8k | 21.1k | 21.0k | 21.1k | 22.1k | 24.0k | 24.9k | 24.8k |
| Occupancy | 24.8% | 29.0% | 42.3% | 45.0% | 46.6% | 45.7% | 53.0% | 52.0% | 54.0% |
| ARR | 30.75 € | 32.58 € | 41.50 € | 46.08 € | 46.67 € | 49.67 € | 48.00 € | 56.00 € | 54.00 € |
| — change (YoY) | ▼ 20.5% | ▲ 6.0% | ▲ 27.4% | ▲ 11.0% | ▲ 1.3% | ▲ 6.4% | ▲ 2.1% | ▲ 16.7% | ▼ 3.6% |
| RevPAR* | 7.64 € | 9.45 € | 17.57 € | 20.74 € | 21.74 € | 22.68 € | 25.44 € | 29.12 € | 29.16 € |
| — change (YoY) | ▼ 57.8% | ▲ 23.7% | ▲ 85.9% | ▲ 18.0% | ▲ 4.8% | ▲ 4.3% | ▲ 12.8% | ▲ 14.5% | ▲ 0.1% |
Saare county vs. Estonia — by year (2020–2026 June)
- Estonia total
- Saare county share, %
- Occupancy, %
- Average nightly rate, €
- RevPAR, €
| Indicator | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2024 June | 2025 June | 2026 June |
|---|---|---|---|---|---|---|---|---|---|
| Accommodated: Saare county | 122.5k | 132.5k | 166.6k | 164.2k | 174.3k | 182.2k | 23.8k | 23.1k | 22.3k |
| — change (YoY) | ▼ 29.6% | ▲ 8.1% | ▲ 25.7% | ▼ 1.4% | ▲ 6.2% | ▲ 4.5% | ▲ 9.4% | ▼ 2.8% | ▼ 3.3% |
| Cumulative (Jan–Jun) | — | — | — | — | — | — | 68.5k | 66.3k | 67.6k |
| — change (YoY) | — | — | — | — | — | — | ▲ 2.8% | ▼ 3.1% | ▲ 1.9% |
| Saare county share of Estonia | 6.2% | 6.2% | 5.1% | 4.8% | 4.8% | 4.9% | 6.2% | 5.9% | 5.6% |
| Accommodation establishments | 103 | 82 | 91 | 91 | 85 | 78 | 159 | 149 | 136 |
| Rooms | 1.4k | 1.0k | 1.2k | 1.2k | 1.1k | 1.1k | 1.7k | 1.7k | 1.6k |
| Occupancy | 20.3% | 21.7% | 28.6% | 26.4% | 28.6% | 29.1% | 36.0% | 37.0% | 39.0% |
| ARR | 30.00 € | 35.50 € | 38.42 € | 41.83 € | 43.17 € | 48.00 € | 44.00 € | 48.00 € | 50.00 € |
| — change (YoY) | ▼ 0.6% | ▲ 18.3% | ▲ 8.2% | ▲ 8.9% | ▲ 3.2% | ▲ 11.2% | ▲ 33.3% | ▲ 9.1% | ▲ 4.2% |
| RevPAR* | 6.10 € | 7.69 € | 10.98 € | 11.05 € | 12.34 € | 13.96 € | 15.84 € | 17.76 € | 19.50 € |
| — change (YoY) | ▼ 32.4% | ▲ 26.1% | ▲ 42.8% | ▲ 0.6% | ▲ 11.7% | ▲ 13.1% | ▲ 50.0% | ▲ 12.1% | ▲ 9.8% |
| Top 1 country of origin | Latvia(7.8k) | Latvia(4.3k) | Latvia(13.2k) | Latvia(14.6k) | Latvia(15.4k) | Latvia(17.5k) | Finland(2.8k) | Finland(2.4k) | Finland(2.7k) |
| Top 2 country of origin | Lithuania(6.1k) | Finland(4.0k) | Finland(11.6k) | Finland(13.6k) | Finland(13.8k) | Finland(12.5k) | Latvia(2.3k) | Latvia(2.3k) | Latvia(2.1k) |
| Top 3 country of origin | Finland(5.5k) | Germany(1.7k) | Lithuania(4.7k) | Lithuania(5.3k) | Lithuania(6.6k) | Lithuania(5.9k) | Lithuania(1.1k) | Germany(1.0k) | Lithuania(1.1k) |
| Top 4 country of origin | Germany(1.6k) | Lithuania(1.6k) | Germany(2.5k) | Germany(3.3k) | Germany(4.3k) | Germany(5.1k) | Germany(685) | Lithuania(851) | Germany(1.0k) |
| Top 5 country of origin | Russia(917) | Russia(535) | United Kingdom(1.0k) | Poland(978) | Poland(1.2k) | Poland(1.5k) | Poland(144) | United States(235) | Poland(157) |
Estonia — 2026 June vs 2025 June
| Guests accommodated | 395.3k | ▲ 1.2% |
|---|---|---|
| Accommodation establishments | 1.2k | — |
| Rooms | 24.8k | — |
| Occupancy | 54.0% | — |
| ARR | 54.00 € | ▼ 3.6% |
| RevPAR* | 29.16 € | ▲ 0.1% |
Top 5 foreign visitor origin countries — Saare county (last 12 months)
Map & seasonality
Over the past 24 months, Harju county recorded the highest number of nights spent nationwide, totalling 7.4 million, underlining its dominance in Estonia's accommodation statistics. Among foreign visitors, Finland was the leading country of origin over the last 12 months, contributing 671.0 th guests. The latest monthly snapshot, June 2026, shows a near-even split with 173.7 th domestic guests against 221.6 th foreign guests, foreign visitors holding a modest edge. Together these figures highlight Harju's consistent lead in overall visitor volume, while Finland continues to anchor Estonia's inbound foreign tourism market.
Nights spent by county (last 24 months combined)
Estonian residents vs. foreign visitors (last 24 months)
- Estonian residents
- Foreign visitors
Seasonality: guests accommodated by month and year
Purpose & duration
Over the last 24 months, leisure travel clearly dominated, accounting for 58% of all nights spent, showing that most stays in Estonia are tied to holidays rather than business or other purposes. In the first quarter of 2026, the most common trip length was 1 to 3 nights, chosen for 590.8 th trips combining both domestic and foreign travel. This points to short getaways remaining the prevailing travel pattern, while the strong leisure share confirms that Estonia's accommodation sector is used predominantly for recreational purposes rather than professional or other types of travel.
Nights spent by purpose of travel (last 24 months)
- Holiday trip
- Business trip
- Participation in conference, training
- Other business trip
- Other trip
Trip duration, domestic vs. foreign (2026 Q1)
- Domestic trips
- Foreign trips
Capacity
Estonia had 61.1 th beds available in 2025, a 9.9x increase compared with 1992, reflecting decades of steady growth in accommodation supply. Yet the bed occupancy rate stood at just 35.0% in 2025, showing that a large share of this capacity goes unused for most of the year. The gap between the scale of supply and actual usage suggests the sector has expanded faster than guest demand has grown, leaving accommodation providers with considerable room to absorb future increases in visitor numbers without needing to add further capacity.
Travel expenses
In 2025, the average domestic trip cost €163, down 11.9% from the previous year, marking a notable drop in traveller spending. Accommodation remained the largest expense category, averaging €49 per trip and accounting for a significant share of total costs. This decline suggests domestic travellers were more cost-conscious or opted for cheaper trip formats during the year, even as accommodation continued to dominate the spending breakdown. Such a shift matters for the sector, since lower average spend per trip directly affects revenues for accommodation and travel-related businesses across the country.
Domestic trip spending by purpose (euros, last 8 quarters)
- Professional, business
- Holidays, leisure and recreation
- Visits to friends and relatives
- Other