Operator view

Operator view

Statistics Estonia's data on regional occupancy, prices and guests — compare your county or city with the Estonian average.

Estonia
Estonia· August 2026

Estonia

Estonia by year

Complete years from 2020 and the same month across the last three years. The current year appears only in the month and cumulative columns.

Guests

Estonia — by year (2020–AUGUST 2026)

Accommodated in Estonia
Indicator202020212022202320242025AUGUST 2024AUGUST 2025AUGUST 2026
Accommodated in Estonia2.0M2.1M3.3M3.4M3.6M3.7M455.5k459.2k481.6k
Change (year earlier)Down −48.0%Up +8.4%Up +52.1%Up +5.3%Up +5.4%Up +2.3%Up +6.2%Up +0.8%Up +4.9%
Cumulative (Jan–Aug)——————2.5M2.6M2.7M
Change (year earlier)——————Up +5.2%Up +1.1%Up +4.0%
Share of domestic visitors65.7%73.7%54.9%51.3%48.6%47.2%49.1%47.6%46.1%
Accommodation establishments9378899449389339151.2k1.2k1.2k
Rooms19.3k19.8k21.1k21.0k21.1k22.1k24.5k24.9k25.5k
Occupancy24.8%29.0%42.3%45.0%46.6%45.7%57.0%56.0%58.0%
Average cost per night€30.75€32.58€41.50€46.08€46.67€49.67€48€52€51
Change (year earlier)Down −20.5%Up +6.0%Up +27.4%Up +11.0%Up +1.3%Up +6.4%Down ±0.0%Up +8.3%Down −1.9%
RevPAR (occupancy × average daily rate)€7.64€9.45€17.57€20.74€21.74€22.68€27.36€29.12€29.58

* partial year · Average cost per night includes VAT and breakfast when sold together with accommodation (Statistics Estonia) — not confirmed to be a room- or bed-based price · RevPAR = occupancy × average cost per night · Origin countries are ranked by the year's nights spent

Source: Statistics Estonia, TU131, TU122

Region vs Estonia

The region compared with Estonia

Choose a county or city to compare it with Estonia as a whole.

Estonia· August 2026

Guests accommodated in Estonia and Estonia's share

Columns: Estonia total. Line: the region's share. The incomplete year is hatched.

  • Estonia total
20182020202220242026*

Source: Statistics Estonia, TU131

Estonia: occupancy, RevPAR and average cost per night

Columns: room occupancy. Lines: RevPAR (€ on every year) and average cost per night. The incomplete year is hatched.

  • Occupancy
  • RevPAR
  • Average cost per night
20182020202220242026*

Source: Statistics Estonia, TU122

Estonia vs. Estonia — by year (2020–AUGUST 2026)

Complete years from 2020 and the same month across the last three years. The current year appears only in the month and cumulative columns.

Accommodated: Estonia
Indicator202020212022202320242025AUGUST 2024AUGUST 2025AUGUST 2026
Accommodated: Estonia2.0M2.1M3.3M3.4M3.6M3.7M455.5k459.2k481.6k
Change (year earlier)Down −48.0%Up +8.4%Up +52.1%Up +5.3%Up +5.4%Up +2.3%Up +6.2%Up +0.8%Up +4.9%
Cumulative (Jan–Aug)——————2.5M2.6M2.7M
Change (year earlier)——————Up +5.2%Up +1.1%Up +4.0%
Share of domestic visitors65.7%73.7%54.9%51.3%48.6%47.2%49.1%47.6%46.1%
Accommodation establishments9378899449389339151.2k1.2k1.2k
Rooms19.3k19.8k21.1k21.0k21.1k22.1k24.5k24.9k25.5k
Occupancy24.8%29.0%42.3%45.0%46.6%45.7%57.0%56.0%58.0%
Average cost per night€30.75€32.58€41.50€46.08€46.67€49.67€48€52€51
Change (year earlier)Down −20.5%Up +6.0%Up +27.4%Up +11.0%Up +1.3%Up +6.4%Down ±0.0%Up +8.3%Down −1.9%
RevPAR (occupancy × average daily rate)€7.64€9.45€17.57€20.74€21.74€22.68€27.36€29.12€29.58
Top 1 country of originFinland (528.9k)Finland (280.8k)Finland (1.1M)Finland (1.3M)Finland (1.3M)Finland (1.2M)Finland (125.2k)Finland (112.8k)Finland (127.8k)
Top 2 country of originLatvia (162.1k)Latvia (157.3k)Latvia (323.1k)Latvia (365.6k)Latvia (390.9k)Latvia (428.4k)Germany (43.2k)Latvia (44.7k)Latvia (46.7k)
Top 3 country of originRussia (155.6k)Germany (108.3k)Germany (180.4k)Germany (205.1k)Germany (250.6k)Germany (258.0k)Latvia (41.9k)Germany (44.3k)Germany (45.1k)
Top 4 country of originGermany (87.9k)Italy (65.9k)Russia (134.1k)Ukraine (134.5k)United Kingdom (148.9k)United Kingdom (170.0k)United Kingdom (19.0k)Italy (22.7k)Poland (25.2k)
Top 5 country of originLithuania (70.7k)Russia (65.4k)Ukraine (123.6k)Lithuania (131.3k)Lithuania (134.4k)Lithuania (142.4k)Lithuania (18.1k)Lithuania (19.2k)United Kingdom (23.3k)

* partial year · Average cost per night includes VAT and breakfast when sold together with accommodation (Statistics Estonia) — not confirmed to be a room- or bed-based price · RevPAR = occupancy × average cost per night · Origin countries are ranked by the year's nights spent

Source: Statistics Estonia, TU131, TU122

Revenue growth

Accommodation-sector revenue growth

Nominal change against the same quarter a year earlier. This indicator is national.

National indicator· Q2 2026Statistics Estonia publishes business and wage statistics by industry nationally, not by county.

Accommodation-sector revenue grew 12.1% in 2026 II kvartal.

Latest change

+12.1%

Q2 2026

Largest increase

+78.6%

Q4 2022

Largest decline

−9.3%

Q1 2025

Revenue change against the same quarter a year earlier

Nominal change, %

201820212024

Source: Statistics Estonia, TU410 · services revenue (CUB_SERV); change calculated from nominal revenue

Wages

Accommodation-sector wages

Average monthly gross wage in accommodation compared with the average across all activities. This indicator is national.

National indicator· Q2 2026Statistics Estonia publishes business and wage statistics by industry nationally, not by county.

Accommodation-sector average gross wage was €1,554 in 2026 II kvartal, versus Estonia's €2,243 average.

Average gross monthly wage by quarter

Euros; share of the national average, %

600 €800 €1,000 €1,200 €1,400 €1,600 €1,800 €2,000 €2,200 €2,400 €0%50%100%202120222023202420252026€2,243Estonia average69%Share€1,554Accommodation

Source: Statistics Estonia, PA113